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UARA Secures New Streaming Deal with Ultra Broadcasting for 2026

-Deal to include marquee events including The Rattler and Bigley Memorial

• FOR IMMEDIATE RELEASE

NEW SMYRNA BEACH, FL (January 5) – Momentum continues to build as the United Auto Racing Alliance (UARA) secures a new streaming deal with Ultra Broadcasting for the 2026 season. Beginning with the UARA Sportsman event on January 10, 2026, at Citrus County Speedway, events will be exclusively streamed by Ultra Broadcasting. Every UARA event, including marquee events such as The Rattler at South Alabama Speedway and the Bill Bigley Sr. Memorial at the Freedom Factory will be available to Ultra Broadcasting subscribers.
Ultra Broadcasting will be entering its second year after a successful debut season broadcasting events at Showtime Speedway, Florence Motor Speedway, Anderson Motor Speedway and Southern National Motorsports Park. After successfully producing high-quality events including the Icebreaker and South Carolina 400 at Florence and the Thanksgiving Classic at Southern National, the Ultra Broadcasting footprint will expand with its UARA coverage in 2026.
“Every year since we started with the UARA we have seen growth and this move to Ultra Broadcasting will continue into what we believe will be our biggest season yet,” said UARA President, Ricky Brooks. “We appreciate everything our partners have done in the past to cover the series, and we know Ultra Broadcasting will only help our series grow as we look to the future. Ultra is a family-run business like UARA, and we both are committed to putting blue-collar racers first.”
Ultra Broadcasting was started in 2025 by Florence Motor Speedway owner, Steve Zacharias. After successfully bringing Florence back to prominence following the closure of Myrtle Beach Speedway, Zacharias, along with his family who are all involved in the productions, felt the time was right for a streamer dedicated to grassroots racers and nothing but those competitors. And now the time is right for an expansion with one of the top sanctioning bodies in pavement racing.
“We’ve seen everything Ricky [Brooks] has done in short track racing for decades from the Snowball Derby and at New Smyrna Speedway and definitely took notice of UARA as soon as it started,” said Zacharias. “Ultra Broadcasting looks forward to bringing more high-quality streams to the fans in 2026 and are so happy that UARA will be a featured part of it.”
In addition to the UARA Sportsman division, the 2026 season will feature the UARA National Super Late Models and the debut of the UARA Pro Late Models. 2025 UARA National Champion, Michael Atwell, will be looking to defend his title beginning with the season opening Ken Hyatt Memorial 142 at Auburndale Speedway on February 28, 2026, which will pay $20,000 to the winner. The UARA Pro Late Model season begins the following weekend at Auburndale with a 100-lap event.
In 2025, UARA awarded nearly $1 million to grassroots racers with events from Florida to Michigan. The 2026 season will be even bigger featuring the 50th Annual Rattler weekend March 20-21, 2026, at South Alabama Speedway with the UARA National winner taking home $50,050.50 for the win. The 11th Annual Bill Bigley, Sr. Memorial will once again conclude the season at the Freedom Factory with the UARA National race winner again taking home $30,000 for the win on November 27-28, 2026. Berlin Raceway will host the Money In The Bank Presented by Baker Auto Group on June 10, 2026, and the Tekton 250 Battle At Berlin paying $40,000 to the winner on August 12, 2026.
For more information on the UARA please go to uararacing.com or follow the social media channels on Facebook and X. To see the UARA action in 2026, please go to ultrabroadcasting.com.
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Media Contact:
Alan Dietz
alanhdietz@gmail.com
704-231-2039

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